Considering the massive increase in e-commerce activities during the peak of the COVID-19 pandemic, market specialists are wondering if online sales in the post-pandemic era will stay stable, especially in the European niche. What can online retailers expect from e-commerce in the post-pandemic world?

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E-commerce is constantly increasing across all of Europe, with the number and share of e-shoppers increasing year after year. The highest increase in e-shoppers occurred in 2020, owing in part to the Covid-19 pandemic, which will drive customers to shop online. B2C e-commerce turnover, as well as E-GDP, increased in all 37 nations (the share of GDP made up by e-commerce).

Europe’s turnover growth rates have stayed regularly in the double digits, and the trend is projected to continue for the foreseeable future. At the same pace, the global e-commerce market is expected to total $5.55 trillion in 2022.

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What to expect in 2022?

E-commerce will account for 20.4 percent of worldwide retail sales by the end of 2022, up from only 10% five years ago, according to new industry research. In other words, the e-commerce market is growing increasingly this year. Massive investments in online campaigns and ads are expected in the first and second semesters of 2022, accounting for increased sales percentages and annual retail turnover.

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