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Why Selling to Brazil is an Opportunity Despite Customs Challenges
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Selling to Brazil opportunities and customs challenges are central concerns for international sellers looking to expand in Latin America. Brazil has the largest e-commerce market in the region. Therefore, it offers substantial opportunities for growth. However, navigating customs procedures in Brazil can be complex and time-consuming. Fortunately, with the right knowledge and tools, these challenges can be overcome. In this article, we will examine both the potential of the Brazilian market and the practical solutions to manage customs-related issues.

READ MORE : Reforming Rules for Low-Value Shipments between the United States and Canada

A Rapidly Growing E-commerce Market

In 2024, Brazil’s e-commerce market was estimated at 81.74 billion USD, making it the largest online retail market in Latin America. This growth is driven by increased digital adoption and improvements in payment infrastructure.

Customs Clearance: A Significant Challenge

Customs procedures in Brazil can lead to substantial delays in the delivery of international parcels. Contributing factors include high parcel volumes, limited resources, and manual processing methods. It is not uncommon for customs clearance to take up to 30 days, with total delivery times extending beyond 60 days in some cases.

The Remessa Conforme Programme: A Solution to Speed Up Customs

To address these issues, the Brazilian government launched the Remessa Conforme (PRC) programme in August 2023. This voluntary compliance programme aims to simplify customs procedures for low-value shipments destined for Brazilian consumers.

Advantages of the PRC Programme:

  • Reduced Import Duty: For shipments up to 50 USD, registered companies benefit from a reduced import duty rate of 20%, compared to 60% for unregistered senders.
  • Priority Customs Processing: Parcels from PRC-certified companies are processed more quickly, reducing delivery times.
  • Transparent Costs: Taxes and duties are calculated and paid in advance, providing consumers with a clear view of the total cost.

 

To benefit from these advantages, companies must meet strict compliance criteria, including the advance submission of shipping data and accurate product classification.

Recommendations for International Sellers

To optimise e-commerce operations to Brazil:

  1. Register with the PRC Programme: This enables access to fiscal and logistical benefits offered by the Brazilian government.
  2. Ensure Documentation Compliance: Provide accurate and complete product information to avoid customs delays.
  3. Use Duty and Tax Calculation Tools: Solutions like MyDutyCollect help accurately estimate import fees, enhancing the customer experience.

 

At MyDutyCollect, we support businesses in navigating these complex regulations by offering automated customs clearance, precise duty and tax calculation, and compliance solutions. As trade regulations evolve, having the right tools in place can make all the difference.

Get in touch with us to find out how we can assist your cross-border operations. Subscribe to our blog and visit our website and LinkedIn page for more updates. You can also contact us by sending a message to info@mydutycollect.com. We’d be delighted to hear from you.

Sources : 

Retail Ecommerce and Digital Buyer Trends in 2024: Brazil

Essentials of Brazil’s E-Commerce Market

Warning of multi-million dollar impact on Brazil’s foreign trade due to customs strike

New Brazil Customs Regulations for E-commerce

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